UK Sales Leader

For more than 50 years, Cannondale has been a leading innovator in the cycling world. As more riders of all ages and abilities get on the roads, trails, and streets than ever before, we're here to do the best work of our lives to push the greatest human-powered machine into the future each and every day. We're committed to building a diverse and inclusive workforce where every teammate can succeed as we inspire riders everywhere. Fueled by a free-thinking, always-game, got-your-back mentality, we ditched the rulebook and set forward on a path to make iconic bikes that simply work better. We look forward to the ride with you.

How You'll Make an Impact:

Strategy

• Develop and execute the strategic sales plan to meet targets, ensuring alignment with Marketing, Category Planning, and other regions.
• Analyze market trends to forecast sales and establish contingency plans.
• Communicate and implement the strategy across teams.
• Contribute to the annual Marketing strategy.
• Support the annual budgeting and forecasting processes.
• Develop UK commercial programs and provide market feedback to aid product development and sales trends.

Account Management

• Support Outside Account Managers with key strategic accounts.
• Develop custom business plans, including rebates for larger accounts.
• Collaborate with the Inside Sales Team to ensure adequate support for OAMs and address concerns.

Sales Targets

• Work with the European Sales Director and Leaders to set and communicate annual sales targets.
• Achieve or exceed these targets through effective sales team leadership.
• Develop weekly, monthly, and quarterly objectives to meet annual goals and collaborate with the internal sales team regularly.

Forecasting

• Complete weekly and monthly forecasts, ensuring high collaboration, accuracy, and process consistency.
• Establish sales objectives, quotas, and participate in demand forecasting, S&OP, and inventory meetings, providing feedback and recommendations.
• Collaborate with the Sales Operations Analyst to enhance sales reporting tools.

Networking/Client Relationships

• Build and maintain strong client relationships.
• Gather customer feedback, recommend improvements, and support the
• Marketing team with insights for the in-territory strategy.
• Communicate value propositions in proposals and presentations, and represent the business at conferences and networking events.
• Collaborate with colleagues on cross-territory opportunities.

Team Management

• Manage the Outside Sales teams to achieve business sales goals and maximize profit for the IBD channel in the UK.
• Motivate staff to enhance customer service and coach Account Managers to drive P&L targets.
• Adjust sales resources through recruitment, training, and restructuring as needed. O
• versee company processes including Performance Reviews, Absence Management, and Welfare Management.
• Engage the team by managing sales goals, monitoring performance, and implementing sales tactics.
• Plan quarterly meetings and foster a positive work environment aligned with Cannondale’s values and culture.

What You Bring to the Table:

• Bachelor’s degree or equivalent, with at least 5 years of sales management experience, including people leadership and a track record of exceeding sales targets.
• Experience with the independent bike dealer network in the UK. Strong communication skills to present strategies and results at all organizational levels.
• Ability to build and maintain client relationships and skill in negotiating critical contracts.
• Knowledge of marketing techniques, CRM, and SAP is a plus.
• Must possess a full driving license.

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As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses, as well as the largest bike portfolio in the world: Pon.Bike. Being a part of Cannondale means being part of a dynamic and forward-thinking organization backed by the strength and stability of Pon Holdings.

Don’t meet every single requirement?

At Cannondale we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

WE ARE A CYCLE FRIENDLY EMPLOYER
The cycle-friendly employer certification scheme was developed to establish a European standard for cycle friendly companies. The certification is intended to help European companies to improve the situation for employees that cycle to work. As an acknowledgement for our effort we received the certificate “cycle-friendly employer”. 

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Experienced professional

United Kingdom

E-mail: , tel.:



Ashley Lawler
E-mail: ashley.lawler@cannondale.com, tel.: